Retaining Customers - Automotive Industry

Retaining Customers – Motor Trade

It is often said that it is easier to sell to your existing customers than it is to find new customers. Promotional products offer a cheap, unique way of retaining customers and help differentiate you from your competition.

If you’re offering great service at good prices then it is likely that many of your new customers will hear about you through word of mouth. That gives you the perfect opportunity to make a good lasting impression. Imagine how powerful your word of mouth advertising could be if you were not only delivering a great service at good prices, but provided your customers with a useful, branded promotional product.

Retaining Customers - Motor Repair Garages - Image 1

Be Different From The Competition

For example, you could place MOT certificates in branded MOT certificate holders. The wallets would display your logo, contact details, list of services and a viewing window to display the renewal date on the certificate. Your customers will appreciate you going the extra mile, it shows professionalism and that you welcome their business.

Most of your competitors won’t be doing this, giving you the edge over them by increasing your customer retention rates and increasing the power of your word of mouth advertising.

Other promotional products that work well in the motor trade are trolley coin keyrings, car air fresheners, anti slip mats for mobile phones, ice scrapers, plastic keyrings, window stickers, travel mugs and service due stickers.

Retaining Customers - Motor Repair Garages - Image 2

Choose A Useful Product

The key to this type of marketing is choosing a promotional product that’s useful and gives your company name the opportunity to be seen on a daily basis. Most of these branded promotional products cost less than £1, which means you can implement this marketing technique with only a small budget and the added value promotional products bring in securing those customers over the long term will pay for itself many times over.


Why not try this technique for yourself and see the power of promotional products at work.

Read more inspiring promotional product blogs.

Put us to work on your brand. Call Fylde Promotional Merchandise on 0330 043 18 08 or visit our website which as thousands of fantastic promotional products readily available for you to choose from at

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