To give your brand maximum exposure, make sure that your logo is seen all the time with a well-chosen lifestyle promotional product. For anyone receiving a promotional product, it’s more likely to be kept if the branded corporate gift is both practical and useful.
With a dedicated section in their catalogue to eye-catching lifestyle products, Fylde Promotional Merchandise, offer a huge choice, from bags and bottles to ice scrapers and torches, there’s a product to suit any industry or promotion.
Promotional Pens are still the No.1 promotional giveaway. Why? Promotional Pens are low cost and are highly effective brand reminders that are used daily.
Branded Pens have been used by businesses for decades to promote their products and services and are still just as popular today. You’ve probably received countless Printed Pens over the years and you may be thinking ‘would a Promotional Pen with my brand be a wise investment?’ ‘Would my brand stand out against the other Promotional Pens on my recipients desk?’ ‘How do I make sure that my Branded Pen is the one that gets used frequently?’
Promotional products may be perceived as cheap giveaways that aren’t well received and are a drain on your marketing budget. If they aren’t used with an objective in mind then the previous statement holds some truth. In this post we will look at how you can utilise the potential that promotional products can offer your business.
To use promotional products properly you need a measurable objective. Think of an area you’d like to improve and go from there. I’ll use the example of meeting prospective customers and turning them into paying customers as this is a common objective that marketers want to improve.